100 LUCKY WINNERS FROM ACROSS THE COUNTRY MEET & GREET HERO BRAND AMBASSADOR RANBIR
Mumbai, June 23, 2014: It was a dream-come-true for 100 boys-at-heart from all over the country as they got to meet their favourite Hero, Bollywood heartthrob Ranbir Kapoor, here on Monday.
These 100 men got this golden opportunity, having emerged as winners of the “Hero Maestro Contest”, initiated by Hero MotoCorp Ltd. (HMCL), the world’s largest two-wheeler manufacturer.
The month-long contest revolved around Hero’s popular scooter Maestro – which is specifically targeted at men. The contest was conducted at two-levels – on-ground, through Maestro test rides and purchases across 30 cities around the country; and also on-line, through posting of unique ‘selfies’ depicting the tagline of Maestro on Hero’s – “Such a boy thing”. The contestants were required to post their selfies on the either the Maestro micro site, or on Hero MotoCorp Facebook page, Twitter handle or on Instagram.
The contest got an overwhelming response from male riders across the country with thousands of entries received in a month’s time, out of which these 100 lucky winners were selected to meet and party with Ranbir Kapoor – the Hero brand ambassador.
Hero Maestro – the masculine scooter – exhibits the male attitude and is a celebration of a boy’s life. The contest was aligned to this philosophy. All the winning boys got an opportunity to interact with their favorite superstar Ranbir today. We at Hero are glad to create wonderful memories through this platform that will stay with the boys forever.
Ranbir Kapoor said “I am delighted to be a part of this event which gave me an opportunity to closely interact with 100 Hero Maestro fans. I am glad that Hero MotoCorp created this platform for me to meet fans from across the country and share their experiences. This is indeed a memorable event for me as much as for them.”
In a very short span of time since its launch, Hero Maestro has gone onto become a highly popular scooter amongst male users across the country. In fact, with the other Hero Scooter Pleasure – which interestingly stands for Girls’ fun & freedom, the two Hero scooters occupy two of the three best-selling scooter slots in the country. Ranbir Kapoor features in the much-awarded popular campaign of Maestro with the tagline “Such a boy thing”.