Jingle Becomes a Song

Mikey-and-Anushka-1024x478

Mikey and Anushka

Mikey McCleary is a well known name in the film fraternity, the Kiwi composer- producer –performer, who lives in Mumbai, has composed music for Bollywood films, most notably including Khoya Khoya Chand and Hawa Hawai from the movie Shaitan, O Lal Meri, Mast Kalandar from the movie David, the song Dhak Dhak from Nautanki Saala and many more. Mikey’s band, ‘The Bartender’ is an eclectic live act which reinvents Bollywood classics in a jazzy seductive style.

Shradha Kapoor

Apart from composing for movies and enthralling the audience with his live act, Mikey is the czar of ad jingle compositions. He is behind some of the most successful jingles for India’s biggest advertising campaigns like the recent ‘DoTheRex’ ad for Durex, other recognizable ads include Vodafone, Titan, Coca Cola, Levis and countless more.

Shaan

Mikey’s new album, ‘Tv Dinners’ is a first of its kind and path breaking project. Mikey’s ad jingles -30 to 40 second ads that have been written for Vodafone, Levi’s and Titan have been turned to a song each with a new melody, new lyrics and new parts to discover. He has released his first single ‘Chase Every Dream’ from ‘Tv Dinners’, the video is very uplifting with a feel good vibe to it, and features people from different fields such as Ranveer Singh, Shraddha Kapoor, Shaan, Kalki Koechlin, hair stylist Sapna Bhavnani along with people from the streets of Mumbai.

Ranveer Singh

He sent out a vote of thanks to all those who are a part of the Chase Every Dream video, “I am thankful not only to my friends from the film fraternity but also the people from Mumbai and everyone else who is a part of the video.”

Mikey McCleary was quoted as saying, “The idea of turning a jingle into a full song came about when I found many people online asking for the full song for many of the jingles I had composed. A lot of people thought that these jingles were existing songs that had been placed in the TV ads. It’s important that I chose the jingles that were popular and that didn’t have any lyrics specifically connecting the song with the brand. So the album is full of familiar tunes but none of the songs sound like extended jingles.”

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