Viviana Mall’s One Year Celebrations

Cast of Ek Villain cutting the anniversary cake with mall management

Femina Showcase


~Star-studded events, fashion shows, flea markets and entertainment programmes for the entire family ~

~ Bags fifth award in a row in less than a year of operations ~

Mumbai, 02, July,2014: Viviana Mall, the flagship retail project by Sheth Developers & Realtors marked one year of its operations with much fanfare and jubiliation. With activities planned for the entire family, the ten day long celebrations gave each and everyone a reason to celebrate with every visit.

The entire mall was adorned in a festive like set-up to usher in the true spirit of celebrations. The in-mall entertainment included stand-up acts by Charlie Chaplin, Unicylists, Stilt walkers, Clowns and Jugglers; luck strikes and emcee driven shop and win games. Apart from the irresistable deals offered by national and internatonal brands across categories, consumers were also spolit for choice with special display at the flea market.

A unique monsoon fashion show was organized in association with Femina to give customers a sneak-peak of the must-haves for the season accompanied by workshops, special performances and much more. To provide a visual treat to the shoppers, the mall organized an Indian Wedding Couture in association with Gili to provide an open platform for designers and brands to come together. Former Miss India Bollywood actress and show-stopper Neha Dhupia set the ramp on fire by unveling the latest collection. The show also had many other interactive games and contests for the audiences thus keeping them hooked.

The retailers at the mall were treated to an afternoon of entertainment where the best amongst them were awarded by the mall management. Bollywood sensation Shraddha Kapoor and hearthrob Siddharth Malhotra were also spotted cutting the anniversary cake with the mall management and partaking in the celebrations.

Mr. Ashwin Sheth, Managing Director, Sheth Developers & Realtors (India) Ltd. said, “Viviana has been able to reset benchmarks in the retail industry within one year of its opening and is accredited with many firsts. We started off with 36 retailers and are now associated with over 200 retailers! It’s a great sense of pride and joy for not only the mall’s management but also for our customers. I am overwhelmed that our best practices have been fruitful and hope to achieve many more milestones in the coming years with the support of our staff, retailers, partners and customers”.

The icing on the cake is the recent award bagged by Viviana Mall for Emerging Developer of the Year – Retail at the National Awards for Excellence in Real Estate and Infrastructure. The fifth award in a row within a year of operations, bears testimony to the best practices and stringent quality control measures undertaken by the mall.

As a part of the extended anniversary celebrations, the mall is offering one lucky shopper a chance to win the swanky brand-new BMW X1 through a lucky draw. On shopping for Rs. 5,000 or more one is eligible for the lucky draw and can win hourly prizes and also the Shopper of the Day title.

Viviana has a record footfall of 8 million people till date.

Charlie Chaplin with the mega prize BMW X1

About Viviana Mall:

Sheth Developers extended its retail-real estate presence with its colossal retail development – Viviana Mall. Built on a 13- acre plot and spread over an area of one million sq. ft, Viviana offers its shoppers countless choices when it comes to shopping, food and entertainment, thus giving its customers an experience of endless discoveries. Encompassing over 240 stores which comprises of 19 large & mini anchors tenants, Viviana covers three floors of prime retail and leisure space. Viviana boasts of a unique tenant mix – Cinepolis, a megaplex with 14 screens, 19 anchor tenants for the first time in the country and brands like Shoppers Stop, Marks & Spencer, Charles & Keith, Colette, Tommy Hilfiger, Lifestyle, Hamleys, Starbucks, Stir Crazy, Copper Chimney, Pizza Express, British Brewing Company and many others for the first time in Thane. The mall houses Forever 21 for the first time in the eastern suburbs of Mumbai. The mall also been recognized with several awards and accolades in the past – ‘Retailer of the Year Award’ & ‘Impactful Design and Visual Merchandise Award at the Asia Real-Estate Awards 2014; Best Retail Development & The Architectural Award at the Asia Pacific Commercial Property Awards 2010; Best Developer Retail Project (Future) at Cityscape India – The Real Estate Awards 2007.

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