Amar Chitra Katha Pvt. Ltd. has expanded the product portfolio of ‘Bright Start’, its new brand in the “young audience” category. Making learning a pleasant and easy experience for young children from 2-6 years, Bright Start has also created new characters RiyaandRohan, two young learners brimming with curiosity, exploring the different facets of learning. They represent the millions of young boys and girls, who will eventually use these books and connect with them. With good quality content and high product value, the new product range from Bright Startwill is available at all books store and stall in June @Rs. 60.
“It’s been a year since Bright Start has launched and we see parents showing interest for the books. It’s a very competitive era and every parent wants their kids to be prepared for the same. Our mission is to help the parents and make their kids learn and not to lose the fun. Bright Start’s new collection has been designed keeping all these factors in mind”Mr.Manas Mohan, CEO Publishing, Amar Chitra Katha Pvt. Ltd said.
Bright Startopensup new vistas of learningwith itsrange of products like alphabet books, number books, board books and other writing books along with the existing jigsaw puzzle and colouring activity booksto enrich the lives of little masters,. Bright Start combines knowledge with fun like drawing straight lines and horizontal lines for forming words, copy colouring, jigsaw puzzles, mazes and dot-to-dot, amongst others. The wide collection of books under Bright Start allow the child’s imagination to grow and helps them develop writing and reading skills quickly and easily, while enhancing their creativity.
“In this Google age, it is very important that kids are exposed to the right books at the right age, as it is at a young age that a child begins to develop skills and forms a personality. Keeping this in mind Bright Start products have been carefully designed toenhance creativity in children and provide them right direction in their learning process, while offering a fun-filled experience,” said Mr. Rajesh M. Iyer, Vice President – Creative, Amar Chitra Katha Pvt. Ltd.
About Bright Start: An early learning series for younger audiences
Bright Start is an early learning series from the house of Amar Chitra Katha. As the name suggests, Bright Start is more than just a set of activity books for little children. Books under Bright Start will allow the children’s imagination to grow and will help them to develop new skills quickly and easily, serving as a stepping stone for young learners to take their initial steps in the path of knowledge. These wonderful books will also develop creativity in children and are sure to be cherished by them. Targeting kids between the ages of 2 – 6 years, Bright Start includes all activities that combine knowledge with fun like copy colouring, jigsaw puzzles, mazes and dot-to-dot, among others. The company has an ambitious plan, with hundreds of titles to hit the stores in the coming years.