The Bridal Collection by LJOW


Mumbai, July 14, 2014: Leading Jewellers of the World (LJOW) will be opening the India International Jewellery Week, 2014 (IIJW), with a spectacular show as Bollywood stars and celebs will walk the ramp showcasing jewellery from leading brands like Asmi, Nizam, Gili, Parineeta and Nakshatra,to express support for the Girl Child. Showstopper Neha Dhupia with Queenie Singh, Konkana Bakshi, Ankita Shorey and other models will dazzle at the event in elegant creations from designers Ashima & Leena Singh.

The show will begin with a presentation on the Girl Child by Queenie Singh and Tiara in association with CREATE. The issue will be further highlighted by an impressive dance performance by young girls from Seva Sadan, the NGO which has espoused this cause.

Alongside there will be four fashion sequences that will pay a tribute to the Indian Woman with multiple jewellery brands featuring jewellery that a woman adorns at different times in her life. Gili’s fresh, attractive designs that cater to her desire to look beautiful always along with the curvilinear designs from Asmi symbolizing her inner fire and desire to create a new destiny. Parineeta’s large, awe-inspiring wedding necklaces in jadau, gold, diamonds and precious stones; Nakshatra’s exotic diamond jewellery that evokes images of the beauty and vastness of the heavens to Nizam’s spectacular range of heavy antique jewellery.

Speaking about the focus of the show, Queenie Singh, Supporter, Seva Sadan said, “Leading Jewellers of the World (LJOW) have been a socially responsible conglomerate always and we’re glad to have them associated with Seva Sadan. It’s imperative today to encourage the growth & upliftment of the girl child. Being an independent woman I encourage more individuals and companies like them to come forward and support us.”

Mr. Mehul Choksi, CMD, Gitanjali Group said, “The fashion and jewellery worlds that adorn women and enhance their beauty, also have a deeper commitment to society, particularly causes related to women. So we were happy to put together this show to focus on the plight of the Girl Child and were indeed overwhelmed by the support we received from so many different celebrities who presented jewellery from our brands.”

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