11th March 2015, Vadodara: Narayan Jewellers, a Vadodara based company founded in 1940 by the late Chokshi Ambalalbhai Chaturbhai, announced the completion of 75 years of retailing in Gujarat. Over the last seven and a half decades, the jeweller has created a rich legacy of purity and trust, respected by customers across India and the world.
Forevermark partnered in this milestone through a special anniversary celebration that was graced by actresses Aditi Rao Hydari and Shazahn Padamsee who looked gorgeous in the exclusively designed diamond jewellery by Narayan Jewellers crafted in stunning Forevermark diamonds which was sent exclusively for the Oscar’s.
Narayan Jewellers first designed the exclusive Oscars Red Carpet Collection in 2013 for Forevermark, the diamond brand from De Beers group that comes with a promise of being beautiful, rare and responsibly sourced. The Jeweller was honored to design bespoke jewellery for the Red Carpet ceremony again at the 2014 and 2015 Oscars.
Speaking of Narayan Jewellers’ 75th anniversary, Mr. Ketan Chokshi, Owner, Narayan Jewellers said, “We are elated to have completed 75 successful years of retail at Narayan Jewellers. We look back at the years that have gone by with a feeling of joy and pride and thank our esteemed customers for their longstanding support that has brought us this far. We take this opportunity to not only celebrate the milestone but also rededicate ourselves to preserving the purity of our heritage and upholding the trust our customers place in us. Our partnership with Forevermark has also allowed us to be a part of many spectacular and world-renowned events. We are honoured to be aligned with them over the years.”
Forevermark only partners with jewellers, who are selected not only as leaders in their field, but also as those who meet the brands particularly stringent requirements of business, social and environmental integrity. The inscription at the heart of every Forevermark diamond, featuring the Forevermark icon and a unique identification number is proof of this promise. Less than one percent of the world’s diamonds are eligible to be Forevermark diamonds, making them truly rare.
Speaking on this occasion, Sachin Jain, President, Forevermark India, Forevermark said, “We are pleased to strengthen our association with Narayan Jewellers as we share a mutual passion for diamonds; they too believe in the Forevermark promise of providing their valued customers a promise of beautiful diamonds without having to worry about the quality, integrity and authenticity. We would like to congratulate them for completing 75 glorious and sparkling years.”
Late Shri Ambalal ChaturbhaiChokshi with a small and humble beginning in the old city of Baroda laid the foundations of Narayan Jewellers. The business was carried out with strong ethics and a positive attitude, which helped gain trust in the market and among peers. Building on ethics and principles, Narayan Jewellers was nurtured under eldest son Narendrabhai Ambalal Chokshi, and witnessed a strong and steady growth. The jeweller transformed from a regular store to an institution that has come to be synonymous with world-class design, quality and workmanship. The present store, set up in December 2012 by Ketan and JatinChokshi, sons of NarendraChokshi, is an independently owned boutique jewellery store, taking forward the 75- year-old family brand name with an aim to be a leading brand in bespoke jewellery design and craftsmanship, serving elite and niche clientele.
Narayan’s seven-decade strong foundation led to a highly respected trade infused with numerous national and international achievements that include being part of the 2011 ‘Emeralds for Elephants’ exhibition, an event initiated by World Land Trust. The two bespoke pieces of jewellery – specially designed and manufactured for the event and auctioned by Sotheby – attracted the top bid and helped raise the highest charity for the cause, to create awareness and raise funds for the Asian Elephant in India. In 2014, Narayan’s designs registered the highest bid at an event to raise funds for social charity Nanhi Kali. Nine leading designers from India participated at this auction organized by Christie’s, one of the world’s leading auction houses in Mumbai. Narayan Jewellers has also been awarded the Excellence award for being the Best Retailer – Diamond Jewellery in 2014 by Gems and Jewellery Trade Council of India.
Every Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and responsibly sourced. Less than one per cent of the world’s diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and individual number. Forevermark is the diamond brand from The De Beers Group of Companies and benefits from over 126 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; they are beautifully crafted by a select group of Diamantaires and exclusively available from select Authorised Forevermark Jewellers.
FOREVERMARK INSCRIPTION & GRADING
Invisible to the naked eye, the inscription is made using bespoke technology from The De Beers Group of Companies. It is also recorded on the personalised Forevermark identification card which comes with every Forevermark diamond. The actual size of the inscription found on Forevermark diamonds is only 1/20th of a micron deep and can only be seen using a special Forevermark viewer which can be found in Authorised Forevermark Jewellers. It is confirmed by leading gemmological institutes that the Forevermark inscription does not affect the internal quality of a diamond in any way.
Authorised Forevermark Jewellers are able to provide a Forevermark Diamond Grading Report. It is an accurate blueprint of the qualities – cut, colour, clarity and caratage of each Forevermark diamond. The Forevermark Diamond Grading Report also features the individual identification number inscribed on the diamond and a specifically designed security hologram, providing reassurance that the Forevermark Diamond Grading Report is valid and genuine. For more information and to find your nearest Authorised Forevermark Jeweller offering Forevermark Grading Reports, go to www.forevermark.com